Visible from key vantage points such as the Storey Bridge and Lytton Road, this highly prominent site is uniquely positioned to create a landmark building at the edge of Brisbane’s bustling CBD. The building’s central location, with three street frontages—Ferry Street to the north, Prospect Street to the south, and Deakin Street to the west—ensures both accessibility and visibility. The main façade of the development will face Deakin Street, allowing it to maximise views of the city’s vibrant CBD and the tranquil beauty of Mt Coot-tha beyond. This will make the development not only a striking feature of the skyline but also a desirable place to live, work, or visit.

As Brisbane continues to grow, this development is primed to play a significant role in the city’s rise as Australia’s ‘New World City.’ The site’s proximity to key transport hubs, including the Storey Bridge and nearby ferry terminals at Dockside and Thornton Street, provides unparalleled convenience for residents, workers, and visitors. Furthermore, the Brisbane City Council’s long-term vision for enhanced connectivity, including a future footbridge linking Kangaroo Point to the city, will increase the site's accessibility and further integrate it into Brisbane’s broader urban fabric. This strategic location, combined with its significant visibility and the promise of infrastructure improvements, makes this site a prime candidate for an iconic development that will contribute meaningfully to Brisbane’s ever-evolving cityscape.